Je Joue has established itself as a prominent brand in the realm of sexual wellness, focusing on empowering individuals through high-quality, innovative products. Since its inception in 2005, the company has consistently strived to encourage self-expression and body positivity, fostering a non-judgmental approach to sexuality.
Company Philosophy and Policies
At the core of Je Joue's philosophy is a strong belief in sex positivity. This translates to an inclusive and progressive approach that acknowledges and respects diverse sexual experiences. The company is committed to providing products that facilitate exploration and comfort, allowing individuals to discover and embrace their sexuality. This commitment is reflected in their product design, quality standards, and overall brand messaging.
Je Joue maintains rigorous quality standards, ensuring all products are body-safe, waterproof (IPX7 rated), and made from 100% medical-grade silicone. Their packaging is also notable, employing sustainable and vegan materials. Furthermore, the company offers a one-year warranty on all products, with an additional year of customer service for motorized items, underlining its dedication to customer satisfaction.
Brief History and Target Audience
The brand’s origin story highlights a desire to create reliable and high-quality sex toys that surpass existing market offerings. This drive led to the development of products featuring unique technologies, like their renowned low-frequency vibrations, designed to enhance sensory experiences.
Je Joue’s target audience is broad, encompassing individuals and couples seeking to explore and enhance their sexual experiences. The brand aims to create products that are gender-neutral, catering to a diverse range of preferences and needs. Their objective is to provide tools that facilitate self-discovery and intimacy, promoting a healthy and positive relationship with sexuality.
Quality Standards and Technology
Je Joue is known for its commitment to quality. Their products are designed with input from gynecologists and midwives, ensuring they are not only pleasurable but also body-safe and ergonomically sound. The use of medical-grade silicone ensures that their products are hypoallergenic and easy to clean.
A key technological feature in many Je Joue products is their low-frequency vibration technology. This technology is designed to stimulate nerves more effectively, resulting in more intense and pleasurable sensations. This, combined with features like variable speed and pattern settings, allows users to customize their experience.

Emblematic Products and Their Technology
Here are some of Je Joue's most notable products:
- Bullet Vibrators:These compact vibrators are designed for targeted stimulation. They utilize Je Joue’s low-frequency vibration technology, offering various speeds and patterns.
- Mimi and Mimi Soft:These clitoral vibrators offer intense pleasure. Mimi Soft, in particular, features a squishy texture for added comfort and flexibility. They are designed to stimulate the clitoris and labia, providing a range of sensations.
- Kegel Weights (Ami):Je Joue was the first brand to introduce a three-set kegel weight system. These weights are designed to strengthen pelvic floor muscles, contributing to improved sexual function and overall well-being. The internal ball within the weights provides passive exercise during movement.
- G-Key, Uma, Juno, Juno Flex:These internal vibrators are designed to target the G-Spot vibrator. The G-Key features an adjustable shape for customized stimulation. Uma is designed for comfort during orgasm. Juno is squishier than Uma, and Juno Flex is fully flexible, catering to different preferences and needs.
- Heda, Heda Flex:These rabbit vibrators provide simultaneous clitoral and G-spot stimulation. Heda has a wider rabbit section for increased clitoral stimulation. Heda Flex is fully flexible.
- Vibrating Anal Plugs (Nuo, Vesta, Onix, Egon):These anal plugs offer intense pleasure and are designed for comfortable insertion. Best, Onix and Again, offer bluetooth control via a remote.
BRAND DETAIL

Name | Je Joue |
Founded | 2008 |
Website | http://jejoue.com/ |
Products | Vibrators, G-spot vibrators, vibrating cock ringsKegel exercise balls |
Learn more |